Want a clear path to
5,000 mission aligned
We Can Give You The Playbook
… then HigherU’s Market Your Movement program will transform you into a confident and powerful marketer for change in just 16 weeks.
"Amanda and Jen are masters at movement building” - Lynne Twist, The Soul of Money Institute
Don’t waste time + money on training led by people who’ve never done what you want to do.
We’ve been there, done that (got the t-shirt!), and are now sharing our experience with the next generation of movement builders seeking reach, relevance, and revenue.
YOU AND YOUR MOVEMENT WILL BE UNSTOPPABLE
In 2009, Jen Boulden sold Ideal Bite, her “green living” media company which she grew to 900,000 subscribers just as Amanda Steinberg was launching DailyWorth, a financial media company to empower women. Amanda cold-called Jen to ask her to be her mentor and give her the playbook for similar success.
Despite Jen’s best attempts to ignore Amanda, soon enough Jen became Amanda’s business coach and equity-holding advisor. DailyWorth grew to 1,200,000 subscribers.
Jen and Amanda now share 20-years experience building businesses, political campaigns, digital platforms, email lists, and progressive movements that have touched millions — and they’re here to teach you to do the same.
Learn in an organized yet flexible way with our MemberHub through short video lessons that teach the marketing and business model foundations you need to succeed.
Build your brand + marketing funnel with our interactive worksheets + activities that sequentially take you through complex work, but made easy with our small assignments.
Connect with your new mission-driven network in meaningful ways and forge new partnerships, opportunities, and friendships.
“I’m learning branding and digital marketing with rigor and authenticity that makes me want to keep going, instead of piece-mealing online trainings that make me feel like I need to take a shower.”
– Liz Kimball, The Kimball Collective
We begin by helping you quantify and qualify your movement niche. You will develop language that leverages existing movements, and also helps you carve out a unique slice of one that you own. You’ll emerge from this phase with an inimitable brand that is positioned to fly higher.
After laying the foundation of a purpose-driven brand, you’re now ready to roll up your sleeves. We give you inside track to develop an automated marketing funnel that reinforces your unique position AND attracts email subscribers for the least amount of time and money.
Now it’s time to get your message out there in a big way. But fear not, this is not marketing-as-usual, and you don’t need a five figure ad budget. We get you maximum results by tapping into the power of movement marketing, and co-creating your magic growth formula.
I. Your Ocean
You’re not starting a movement, you’re tapping into an Ocean of shared belief. Identify it, articulate it, learn about it.
II. Your Swell
Ocean currents cause swells that create waves. Movements follow a similar energy pattern. Understand it to harness power already present in our culture.
III. Your Wave
To build a successful movement, you’re enabling people to join together by giving them something to catch: Your wave.
Why YOUR wave?
IV. Choir vs Curious
Chances are, you’re messaging is directed to your Choir. To grow, you need to speak to your Curious.
V. Competitive Analysis
Investigate your competition to understand what makes you unique.
VI. Your Unique Value Proposition
Bring together your Ocean, your Wave, your social venture (business, non-profit) and unique origin story to craft the perfect Unique Value Proposition.
IX The Tech You Need
To fly to the moon, you need a rocket. To real grow your movement, you need specific modern digital tools and technologies. We should you what, why, and how to incorporate them into your platform.
X Automated Funnel Design
Internet 1.0 was all about “push” marketing. Today, successful marketing incorporates automation funnels. Learn how to design a movement-aligned marketing funnel that you can use for years to come.
XI Movement Magnet, Content
Design the perfect lead magnet for your funnel – a digital gift or content experience that’s a perfect expression of your UVP and mission. “Sign up for my newsletter” no longer works, you have to deliver real value through a digital asset as an incentive.
XII Movement Magnet, Lean Concept
Is your Movement Magnet best served as a guide, Webinar, survey or template? Simple is often better!
XIII Landing Page
When you launch your funnel, you will bring in a lot of traffic. Learn the art and science of turning 30% or more of your new visitors into subscribers for your Movement Magnet.
XIV Why Email
Email is the most important digital channel in movement platform building.
XV Email Sequences
Someone signed up! Now what? Design a series of email sequences to deliver more movement-aligned service, introduce yourself, and for a select few, invite them to purchase or donate when it’s time.
XVI. Revenue Goal
Scale costs money. How much should you spend on growth? We begin with your 12 month revenue goal and show you multiple ways to calculate it.
XVII Magic Growth Formula
Believe it or not: your audience growth and revenue growth follows certain patterns. Once you understand these patterns, you can apply your revenue model to your growth for impact, and create a circular loop that expands month over month.
XVIII. Paid Growth
Most really successful movements at some point involve paying for advertising. When you measure the metrics of ad spend and return on ad spend, you’ll see how powerful paid advertising can be while also protecting your organization from losing the money.
XIX. Organic Growth
Organic growth means FREE! What’s the best way to grow for free? Hint: it involves collaboration with other Market Your Movement members.
XX. Owned Growth
You already have an email list, Facebook page, LinkedIn profile, and more. Learn gentle but effective ways to mobilize your existing audience to share and help you grow.
XXI. Launch Plan
When you launch your Movement Magnet, you could try to do EVERYTHING we’ve taught you, but most likely you’d feel overwhelmed, demoralized and frustrated. So instead, we show you a tiered process to launch in a simple way, fix what didn’t go according to plan, and launch again with more channels.
CAPSTONE 3: 3 Minutes of Fame
You’re ready for your soapbox now and share your work with the world. Perfect your 3-minute Stump Speech to really amplify your movement and magnetize your base.
Unlike many other business and marketing programs out there, Market Your Movement™ is designed specifically with visionaries in mind.
While some may be satisfied with the proverbial “1,000 true fans” or chipping away at growing an audience through years of hard work — we know that movement makers like you aren’t satisfied with anything less driving real change, and that the world needs your message yesterday.
That’s why we’ve customized this program to the unique needs, challenges, and desires of movement makers. We don’t want you to settle for anything less than your wildest dreams.
What People Are Saying
“I went from being a business owner that sells real estate investment courses to becoming a movement builder, inspiring women to claim their financial sovereignty through passive income. Honestly, I would have paid 5x this amount. I can’t believe the value you all provide.”
– Monick Halm, Founder, Real Estate Investor Goddesses
“HigherU’s training course guided me out beyond my comfort zone, leading to a huge breakthrough in how I position my audience, my income and my impact. It’s transformed my career.”
– David Newman, Musician
“I love the uniqueness and effectiveness of this training program. It’s giving me wings AND actionable tools to help my passion project take flight….Love your mantra of impact first, income second. It’s working!!!!”
– Dayana Frecuencia Corazon, Dayana.io
“I want to reach 1M women to train them to use their voice as a force of good. I knew that I needed strategic help, that I couldn’t just will it to happen. This program was the Genie in a Bottle for me. I built the model and strategic plan for scale. I can’t thank you enough for this course. Anybody reading this now, you gotta take it. There’s nothing else like it.”
– Kim Kuhteubl, Voice Lessons Podcast
“I am a fisherwoman with a commitment to sustainable fishing and women’s fair pay. I was on the fence about joining Market Your Movement training because I didn’t see myself as a movement leader, but holy mackerel, now I get it. I went from catching fish to catching fellowship awards (Tory Burch) and being nominated as Alaska’s U.S. Women Ambassador, dedicated to amplifying voices in the fight for full gender equality.”
– Sarah E, Copper River Fish Market
“My partner Alex and I took a leap of faith in joining Market Your Movement before we rebranded or went to market with our product, but we’re SO GLAD we did. Combining Amanda + Jen’s wisdom and the feedback from our classmates, we’re now off and running with a clear path to market to create a very needed service to empower parents of young children with special health needs.”
– Sahreen Nor Ali, Sleuth
“The #1 thing I learned from MYM was to believe in myself more. I recently signed the former CEO of Overstock.com, Stormy Simon, as a client basically as a cold-pitch. She’s running for Utah’s D21. I would never have had the confidence to cold pitch anyone, let alone someone who has a national following, without the experience Jen and Amanda provided.”
– Christine Jelinek, Campaign.ly
“The Market Your Movement program helped me pinpoint the value my organization provides, and refine our digital marketing strategy to support it. I also met a wonderful, like-minded non-profit leader to collaborate with for a large grant, and we recently WON! I’m grateful for the collaborative environment that Jen + Amanda created and fostered, and highly recommend the Market Your Movement program.”
– Mendy Marsh, VOICE Amplified
“HigherU’s Market Your Movement program is so comprehensive and really one of a kind…it’s helped make all the difference in building awareness, excitement, and donations for our cause.”
– Barbara Savage, Tribal Trust Foundation
“I live in Puerto Rico and felt confusion around “how” to share my message in an effective way with millions in the global Spanish speaking community. I am so lucky to meet Jen and Amanda and because I joined their program. They bring fun and individual care to the process of building your movement and making it happen! I’ve not only dialed in my message, my model, and my marketing, but I’ve connected with like-minded and like-hearted individuals who are now my support team and even best of friends.”
– Andres Rivera Hurtado, Frecuencia de Abundancia
“When Covid hit, our travel business halted, and we were rapidly trying to figure out how to create a business out of our online community. What I learned from HigherU is now the LIFELINE of our business — we are thriving again in digital form, and our future success now hinges on the growth and cultivation of our email list.”
– Beth Santos, Wanderful
Frequently Asked Questions
If you lead or manage a social venture (e.g. mission-driven business, progressive non-profit, political campaign) and are ready to scale your digital audience to increase impact and income, we’re the ones to show you how. If you’re just getting started and don’t yet have a clear revenue model, we may or may not be right for you.
Market Your Movement™ is designed to help both emerging and existing organizations that are purpose-driven. However please note: our program is usually more successful for organizations that have a business model / clear service or product offering. If you do not, you’re still welcome to sign up, just be aware that this is a business marketing program, not a business modeling program.
No. Instruction is delivered via pre-recorded videos in the Member Hub, and coaching sessions are recorded. There’s no “required” attendance, however we do advise joining a cohort and as many live coaching sessions as you need because they’ve proven to be a key success factor.
You will receive your onboarding Welcome email as soon as you enroll – including Member Hub registration, scheduling details, and access to forums. You can attend Live Coaching every Wednesday and Friday (times delivered following enrollment) and the program activities and assignments begin between, at most, 5 days from your date of enrollment – always on a Tuesday.
Students report that they spend between 2 – 4 hours a week when following the recommendations for activities, small cohort meetings and live coaching.
Yes! Bi-weekly live coaching calls are pretty much a party (and you learn a ton). Jen + Amanda happily apply their expertise to help you work through any areas you’re stuck or want feedback.
If you have the budget and/or prefer to delegate, some students invest in: graphic designer, web developer, copywriter, and/or paid advertising. Others want to implement hands on to learn before outsourcing, and some enjoy DIY. It all depends on your budget, your existing skills / team, and how much you want to take on yourself.
Yes! We offer our program at no risk to you. You must complete 90% of the required assignments so that we know that you’ve done the work. If you’re still unsatisfied, we’ll refund you in full.
You are granted access to our MemberHub and all the videos and class directory (with Fellow Movement Builders) for 12 months. You may keep all of your worksheets, templates and work products that are generated from our proprietary tools – forever and ever.
Prior to quarantine, Amanda flew in from Philly to visit Jen in Santa Barbara farm country, and while there she developed an obsession with a neighbor’s alpaca. Jen promised Amanda that when HigherU hit a certain revenue goal she’d buy Amanda an alpaca to keep at her farm, and they’d throw a party . . . and every good party needs a disco ball. Make sense? (Don’t answer that.)